Blog
Upward Entertainment Marketing’s New Family Entertainment Center Website Design Projects: Boston Bowl
At Upward Entertainment Marketing, we specialize in creating high-performing websites that help family entertainment centers stand out, attract more guests, and...
Why Local Search Is More Important Than Ever for FECs
Local search is becoming increasingly important for family entertainment centers as guests use Google, Maps, and AI-powered search to discover nearby activities,...
The Hidden Cost of Managing Your FEC’s Marketing Without the Right Partner
Managing FEC marketing internally may seem cost-effective, but hidden costs such as employee time, fragmented services, wasted advertising spend, underused technology,...
How Much Does It Cost to Hire a Marketing Agency for an FEC?
The cost of hiring a marketing agency for an FEC varies based on the venue’s size, goals, locations, services, and level of support required. Agency fees are only one...
Why Great FEC Marketing Starts with Great Operations
Great FEC marketing starts with strong operations because marketing creates expectations while operations deliver the guest experience. Accurate websites, effective...
Family Entertainment Center Website Design: Catapult Adventure Park
Upward Entertainment Marketing partnered with Catapult Adventure Park to deliver a conversion-focused Family Entertainment Center website design built for a growing...
How Food & Beverage Strategy Can Grow Your Family Entertainment Center
AI Summary A successful food and beverage strategy can do much more than satisfy hungry guests, it can become a major revenue driver for your family entertainment...
Star Lanes Polaris Named 2026 AAMA FEC of the Year Award
AI Summary Star Lanes Polaris was named the 2026 AAMA Family Entertainment Center of the Year, recognizing its excellence in guest experience, innovation, operations,...
How Bowling Centers and Other Family Entertainment Centers (FECs) Can Increase Per Capita Without Raising Prices
The blog explains how bowling centers and family entertainment centers (FECs) can increase revenue per customer without raising prices. Instead of focusing on pricing,...
Upward Entertainment Marketing’s New Family Entertainment Center Website Design Project: Summit Adventure Park
We’re excited to announce the launch of the brand-new website for Summit Adventure Park, a premier indoor adventure and trampoline park with locations across the U.S....
How Upward Entertainment Marketing Helps Multi-Attraction Family Entertainment Centers Thrive
This blog explains how Upward Entertainment Marketing helps multi-attraction family entertainment centers (FECs) grow by using marketing strategies built specifically...
Family Entertainment Center Branding: Why Reputation Matters More Than Ever
This blog explains how reputation has become the most critical factor for Family Entertainment Centers (FECs) today and why venues must prioritise guest experience,...
5 Signs Your FEC’s Marketing Isn’t Working (and How to Fix It)
In this blog, the focus is on identifying why Family Entertainment Center Marketing (FEC) efforts fail to deliver consistent bookings and growth, despite ongoing...
Marketing Manager vs. Marketing Agency: What’s Best for Your FEC?
In this blog, the differences between hiring a marketing manager and partnering with a marketing agency for a Family Entertainment Center (FEC) are clearly outlined. An...
How Much Should Your Family Entertainment Center Budget for Marketing
This blog explains how Family Entertainment Centers (FECs) and large entertainment venues can determine the right marketing budget to drive growth. It highlights why...
What A High-Converting Website Looks Like for Family Entertainment Centers in 2026?
In this blog, a high-converting family entertainment center website in 2025 is defined by speed, simplicity, and a seamless user experience. Mobile-first design, fast...
10 Proven Ways to Get More Birthday Party Bookings Using Digital Marketing
In this blog, proven digital marketing strategies are outlined to help family entertainment centers generate more birthday party bookings consistently. The focus is on...
How AI Is Changing Local Search for Entertainment Venues
Artificial intelligence is fundamentally changing how local search works for entertainment venues. Understanding AI for entertainment venue visibility is now essential...
Convert Visitors Into Customers: Website Must-Haves for Family Entertainment Centers
Your family entertainment center (FEC) might have the best attractions in town—from laser tag and trampolines to bowling lanes and arcade games—but if your website...
How to Launch a Seasonal Promotion That Actually Works
From Halloween parties and winter holiday events to spring break specials and summer family nights, seasonal promotions are a golden opportunity for family...
Is Your Website Costing Your Family Entertainment Center Bookings?
This blog highlights how a Family Entertainment Center’s website plays a critical role in driving party bookings and local visibility. Mobile speed, clear booking...
What’s Killing Your Weekday Traffic (And How to Turn It Around)
AI Summary Weekday traffic doesn’t have to be a challenge for family entertainment centers, trampoline parks, bowling alleys, arcades, and indoor playgrounds. This...
How to Keep Guests Coming Back Without Spending a Fortune on Ads
This guide explains how family entertainment venues can increase repeat visits and long-term revenue without overspending on paid ads. Instead of relying on expensive...
Why Your Birthday Party Bookings Drop Off (And How to Fix It)
Birthday party bookings drop off when a venue is missing from local search results, has unclear or buried party information, or has no system for following up on...
Google Business Profile for FECs: How to Optimize for Local SEO
This blog explains how Google Business Profile optimization helps local family entertainment centers improve local visibility, attract nearby families, and convert...
How to Market a New Attraction at Your Entertainment Venue: VR Arenas, Axe Throwing & More
Adding a new attraction is one of the most exciting ways to grow your entertainment venue, but the guests won’t show up just because you posted once on Facebook....
Why Your Family Entertainment Center Needs an Email & Text Strategy (And How to Start One Today)
This blog explains how email & text marketing helps family entertainment centers turn past guests into loyal, repeat customers. By collecting emails and phone...
Local SEO for Family Entertainment Centers: What You Need to Rank and Get Found
AI Summary Local SEO helps family entertainment centers, amusement parks, and other entertainment venues appear when people search for nearby activities, birthday...
The 7 Website Mistakes That Are Costing Your Entertainment Venue Customers
Is your website turning visitors away? Discover the top 7 website mistakes that independent entertainment venues make—and how to fix them fast. Your family...
How to Get More Birthday Party Bookings for Your Family Entertainment Center
Birthday parties are the lifeblood of many family entertainment centers. Whether you offer bowling, arcade games, laser tag, or bounce houses, hosting birthday events...